On April 21 2015 Google will release it’s updated algorithm designed to weed out websites that are not mobile friendly. If you don’t pass the Google mobile friendly test, you may no longer feature in the search results of Google.
Quite simply this will put lots of websites out of business overnight. ‘Ranking page one, on Sunday?’ If you website does not pass the Google mobile responsive test you will be gone from the search results on Monday! It is even being termed “Mobile-geddon”
Why are they doing this?
‘In the third quarter of 2012, one billion smartphones were in use worldwide. Global smartphone sales surpassed the sales figures for features phones in early 2013. As of 2013, 65 percent U.S. mobile consumers own smartphones. The European mobile device market as of 2013 is 860 million. In China, smartphones represented more than half of all handset shipments in the second quarter of 2012 and in 2014 there were 519.7 million smartphone users, with the number estimated to grow to 700 million by 2018.’ Source Wikipedia
A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
But no need to panic, because Google wants you to pass.
It was inevitable that Google was going to try and clean up the internet. Google is the sheriff of the web and it’s got it’s big guns out. Read more about this directly from Google here.
Feeling slightly scared? We’ll it’s now or never click this link to test your site. Make sure to test both the www and the http versions. If you pass great. If you fail that’s still ok. Read below for our simple list of tips to get that pass mark in the Google mobile friendly test. Note if you fail the test, try one more time as it had a glitch when we tested ourselves leading to a mild panic.
How to pass the Google mobile friendly test:
Google webmasters mobile guide – Read the documentation on Google’s webmasters mobile guide
Mobile usability report – Check what needs fixing on your site by using the mobile usability report in Google webmaster tools (good to know when briefing a developer on what needs to be done
Get a new mobile friendly website theme – Are you using a website that was either custom built or built 5 + years ago? People didn’t realize the importance of mobile responsive design even 5 years ago and as such many themes are not built using mobile responsive design. Go shopping for a new mobile responsive theme and hire a developer to migrate it over to you. We love Mythemeshop.com themes as they are all 100% mobile responsive.
- Check Fiverr.com for some inexpensive options Here
- Check out Odesk – Here
- Post your job requirements on Elance.com – Here
- Post your job requirements on Frelancer.com – Here
Contact your web host – Some have plans in place and offer inexpensive services to make your website mobile responsive. BlueHost.com is one such host that offers this option as is Hostgator.com.
Remember this is not a problem but an opportunity. Once your website is mobile friendly not only will Google love you more but so will your audience.
It’s a win win.
Good luck and feel free to show off your Google mobile friendly test results in the comments section 🙂